The only Italian pet agency that owns a real e-commerce.
We manage Animal Instinct: over 17,000 clients and €520,000 in annual revenue. The strategies we propose to you are the ones we see working there every day, before we propose them to you.
Twenty minutes, no quotes. We'll call you back within 24 hours.
Certified by digital leaders
We don't do generic marketing. We only work where we know the market: pet.
Bau Pet Strategy directly manages Animal Instinct: a pet food e-commerce with over 17,000 clients and €520,000 in annual revenue. We know what works because we do it every day.
Our services to grow your pet brand
This is what we do, and we do it well
Content that serves campaigns
Product photos and videos designed for advertising, not to look good on your profile. Shot in one day, enough for a month.
Pet advertising
Meta, TikTok and Google for pet, with the problems only pet has: rejected catalogs, flagged content, blocked accounts. We've already solved them on our own.
Pet food e-commerce
We do it with Animal Instinct every day: €520,000 in revenue, over 17,000 customers. We know how much it costs to acquire a customer in pet food because we pay it ourselves.
If you run a pet business, you probably recognize yourself in one of these.
You sell pet food and every campaign gets blocked
Puppy photos flagged as 'sensitive content', catalogs with hundreds of rejected products, appeals with no reply. It's not Meta picking on you: it's a badly configured catalog.
You have a pet e-commerce that sells, but you don't know why
Orders come in, but you don't know which campaign brings them, what a customer really costs you, and whether you're making money or just covering costs. And without that number you can't decide anything.
You make accessories or animal products and the photos don't deliver
The product is good, the photo is on the shelf. Nobody buys a shelf: they buy the animal that uses it. They're two different pieces of content and they cost the same.
You offer pet services - grooming, veterinary, boarding - and clients only come by word of mouth
It works, but it doesn't grow and you don't control it. One bad month and you have no lever to pull.
You need to create content with animals and every shoot is a wasted day
The dog won't stay still, the light changes, and in the end you take home three usable photos. The problem isn't the animal: it's that you're shooting without a list.
You're launching a pet brand and don't know where to start
Product ready, site almost ready, and zero idea how much it takes to acquire the first customer. This is the moment where the most money gets burned.
Real case studies in the pet world
Concrete results achieved with pet brands in different sectors
Animal Instinct - Pet Food
Situation: Pet food brand with an e-commerce to launch and grow in the Italian market.
Intervention: Comprehensive digital marketing strategy, social content and UGC production, Meta Ads campaigns focused on conversions and customer acquisition, e-commerce funnel and brand positioning in the pet market.
Result: €1.3 million in total sales since launch, around €520,000 in the last year, 20,186 orders, over 17,000 customers, a 2.3% conversion rate, catalog grown from 9 to over 75 products, with no external investors.
Period: Since 15 February 2022.
Economic results:
- Sales since launch: €1.3M
- Orders: 20,186
- Customers: 17,000+
Enova Pet Food
Situation: Pet food brand to grow online and in B2B distribution.
Intervention: Digital growth strategy with Meta Ads campaigns on customer acquisition and B2B distribution, content creation and lead generation in the pet food sector.
Result: +700 followers, 60K views, 98% growth on social channels and content.
Period: 2024.
Social channels and content results:
- Followers: +700
- Views: 60K
- Growth: 98%
RH Pet Shop - Pet Food
Situation: Pet shop with an online presence to turn into a real growth tool.
Intervention: Meta advertising campaigns, social content and reels, Shopify e-commerce development and brand positioning in the pet market.
Result: +2,000 followers, 95K views, 108% growth on social channels and content.
Period: 2023.
Social channels and content results:
- Followers: +2,000
- Views: 95K
- Growth: 108%
ADICA - Association
Situation: Association that helps dogs hosted at a shelter find a family.
Intervention: Social strategy focused on awareness, adoptions and community growth, with emotional storytelling, video content and dedicated advertising campaigns.
Result: +7,000 followers, 567K views, 670% growth on social channels and content.
Period: 2023.
Social channels and content results:
- Followers: +7,000
- Views: 567K
- Growth: 670%
Crudo Barf - Pet Food
Situation: Natural BARF nutrition brand to communicate with content capable of creating trust and engagement.
Intervention: Advertising, content creation and digital communication strategies oriented toward community growth, with strategic reels, Meta Ads campaigns and content built around the BARF world.
Result: 217% growth on social channels and content.
Period: 2024.
Social channels and content results:
- Growth: 217%
Zampa Felice Toelettatura - Pet Care
Situation: Grooming salon with online communication to improve and a digital presence to grow.
Intervention: Strategic marketing consulting, Meta advertising support, social content creation and continuous ADV campaign optimization.
Result: +3,000 followers, 289K views, 190% growth on social channels and content.
Period: 2024.
Social channels and content results:
- Followers: +3,000
- Views: 289K
- Growth: 190%
Why choose Bau Pet Strategy
We're vertical in pet
We don't do generic marketing. We only work in the pet sector where we have real experience and concrete data.
We have real data
We directly manage Animal Instinct (17,000+ clients, €520,000 revenue) and other pet projects. We know what works.
We create content that serves campaigns
Our content isn't just beautiful — it's designed to convert in advertising and sales.
We combine marketing, e-commerce and advertising
Strategy, content, campaigns and sales in one integrated ecosystem.
The sectors we work in
Pet food brand marketing
Marketing and advertising for pet food brands: positioning, content, campaigns and online sales.
Pet e-commerce Shopify agency
We open and grow pet e-commerce stores on Shopify: catalog, campaigns and repurchase.
Pet product launch
We support the launch of new pet products and brands in Italy and Europe.
Advertising for the pet sector
Management of Meta Ads, Google Ads and TikTok Ads campaigns for pet sector brands, e-commerce and businesses: real budget thresholds and data reading.
Marketing for groomers and vets
Local communication and campaigns for groomers, veterinary clinics, boarding kennels and dog sitters: get found nearby and fill the calendar.
We know all these problems. We've had them too.
We're not offering you a quote. We're offering a twenty-minute call: you tell us where you're stuck, we tell you what we'd do. If we can help you, we'll say so — and if we can't, we'll say that too.
Not ready to talk about it? Start here.
Download a free one-month editorial calendar for your pet brand’s social media. Just leave us your email and we’ll send it shortly.