Launch of a new pet product or brand in Italy and Europe
We work with companies that need to present a new pet product or enter a market where no one knows them yet: new food references, litter, accessories, supplements, or entire brands entering Italy and Europe from abroad. We cover the identity and materials phase and the following digital presence and campaigns phase.
Phase 1, identity and materials
Creative concept
Creative concept and launch image of the brand: the visual idea that makes clear in two seconds who you are and what you sell.
Visual system
Visual system, logo, colors, packaging and consistency across references, so the brand is recognized everywhere.
Product catalog
Product catalog in Italian and English, ready for Italian and international buyers.
Trade show materials
Materials for trade shows, from Zoomark to Interzoo: booth, panels and sales folders.
Sales presentation
Sales presentation for distributors and buyers, to turn a meeting into an order.
Phase 2, digital presence and demand
Social channels
Opening and editorial line of social channels, with a content plan that builds awareness before the sale.
Multilingual website
Corporate or product website in multiple languages, designed for the market you want to enter.
Launch campaigns
Launch campaigns on Meta and Google, first to build awareness then to sell, with budget measured by phase.
E-commerce
E-commerce if sales are direct, integrated with campaigns and with repurchase flows.
How we set up a launch
A launch almost always fails for two reasons: you start with too many references at once, or you spend the whole budget in the trade show week and then disappear. We start from a few references, measure which one gains traction and shift the budget there. Animal Instinct was born with nine products and today has over seventy-five: that's the order, not the other way around.
Frequently asked questions
Do you also support foreign companies entering the Italian market?
Yes. We work in Italian, English and Spanish and we produce the website and materials in the necessary languages.
Do you also handle trade show booths?
We handle the concept, content and visual materials of the booth and the catalog presented at the show, working with the booth builders.
How long does a launch project last?
The identity and materials phase usually takes two or three months. The digital phase is ongoing and is evaluated at six months.
Let's launch your pet product in the right market
Let's talk: twenty minutes, no quotes. We call you back within 24 hours.