Marketing agency for pet food brands
Bau Pet Strategy is an Italian agency that works exclusively with companies in the pet sector, and in particular with pet food brands: dry and wet food, snacks and chews, natural and BARF nutrition, supplements. Based in Milan, with clients in Italy and Switzerland. The person who leads it does more than consulting: Roberto Caballero is a partner in AD & CO S.r.l., the company that since 15 February 2022 has run the pet e-commerce Animal Instinct, which reached €1.3 million in total sales and over 17,000 customers without any external investor.
Why a pet food brand isn't promoted like any other brand
The choice is made by the person, not the animal
The product is bought for a third party (the animal), but chosen by someone else (the person), and the decision driver is trust, not price.
Repurchase is the real margin engine
A food customer is worth little on the first order and a lot on the sixth: without repurchase the math doesn't close.
Labelling and nutritional claim rules
Regulations on labelling and nutritional claims limit what you can say in advertising: a badly written ad turns into a legal problem.
A small audience saturates quickly
The audience is small and saturates quickly: creative wears out faster than in other sectors, and messages need constant renewal.
What we do for pet food brands
Positioning and identity
What the brand says, to whom and why they should believe it: we build the positioning and brand identity that everything else rests on.
Content, photos and product video
Product photos and video with real dogs and cats, not stock: pet food sells when you show who actually eats it.
Advertising
Meta Ads, Google Ads and TikTok Ads with a budget structure designed by phase: first build awareness, then convert, then reactivate.
Online sales
Shopify e-commerce with a product catalog and repurchase flows designed for a customer who comes back to buy every month.
New product launches
Launch of new products and new references, including in foreign markets, starting from a few references and shifting budget to the ones that gain traction.
Reading the data
Cost per acquisition, customer lifetime value and real margin: the numbers that say whether the brand is growing or just turning over.
Results with pet food brands
Animal Instinct
E-commerce of dog food and chews. From 2022 to today €1.3 million in sales, 20,186 orders, over 17,000 customers, 2.3% conversion, catalog grown from 9 to over 75 products, no external investor.
Enova Pet Food
Content production and advertising: +700 followers and 60,000 views on the managed channels.
Crudo Barf
Raw nutrition: 8,000 customers reached and +217% growth on the channels.
Frequently asked questions
What's the difference between a generalist agency and one specialized in pet food?
A generalist agency has to learn the sector with your money. We know the real margins of a bag of kibble, we know how much it costs to acquire a food customer in Italy, and we know what can't be written in an ad because of labelling regulations.
Do you also work with brands that sell only through shops and distributors?
Yes. In that case the work is on brand identity, sales materials, catalog, trade show presence and demand generated toward the point of sale, not on direct e-commerce.
What is the minimum investment to grow a pet food brand?
For a campaign that produces useful data you need at least €20-25 per day in ad budget. Below this threshold the numbers collected are too small to make decisions.
Do you work with foreign brands that want to enter Italy?
Yes, and it's one of the cases where we're most useful, because the Italian market has different buying habits and channels from those of northern Europe.
Let's take your pet food brand where it deserves to be
Let's talk: twenty minutes, no quotes. We call you back within 24 hours.