Marketing for groomers, vets and animal services
We also support local businesses in the pet sector: groomers, veterinary clinics and practices, dog boarding kennels, daycares, dog sitters and pet taxis. Here the goal isn't selling online but filling the calendar with nearby customers and bringing back those who've already come.
What changes compared to an e-commerce
The catchment is geographic
The catchment is geographic, a few kilometers and a few thousand reachable people: you're not targeting a national audience.
Value is in frequency
The customer's value is in frequency, not the single receipt: someone who comes back every month is worth far more than a one-time visitor.
Google listing weighs more than ads
The Google listing of the business and its reviews weigh more than advertising: it's the first place where someone searching nearby finds you.
Local word of mouth stays first
Local word of mouth remains the first channel and must be fed, not replaced: advertising amplifies it, it doesn't substitute it.
What we do
Google listing and reviews
Google listing of the business and review management, because that's where people searching nearby pass through.
Local Meta campaigns
Local Meta campaigns with a tight geographic radius, so you don't waste budget on people too far away.
Content with real cases
Content, before and after of grooming, staff introductions, real cases: whoever chooses you wants to see what you can do.
Reactivation of dormant customers
Reminders and reactivation of customers who've been inactive for months, because a customer you already have costs less than one you still need to acquire.
Results
Zampa Felice Toelettatura
+3,000 followers and 289,000 views.
VetCare Clinica
+1,450 followers and 120,000 views, with contact automation.
Frequently asked questions
What budget makes sense to start with for a grooming business?
On a local scale, much lower figures are enough compared to an e-commerce, because the audience to reach is small. The point is consistency, not the amount.
Do I need a website or is Instagram enough?
For a local business, the Google listing and reviews matter most. The website is needed, but simple: who you are, what you do, where you are, how to book.
Let's fill the calendar of your local pet business
Let's talk: twenty minutes, no quotes. We call you back within 24 hours.