Pet startup consulting
Launch a pet products e-commerce store or a pet food brand with a team that has already done it from scratch.
We did it ourselves, with our own money
Animal Instinct started on 15 February 2022 with 9 products and no external investors. Today it has exceeded €1.3 million in sales, 20,186 orders and 17,000 customers, with a 2.3% conversion rate and a catalogue of over 75 products. We made the same mistakes pet startups make in their first months, so we know how to avoid them.
Who it’s for
- Anyone who wants to open a pet products e-commerce store
- Anyone launching a pet food, treat or accessories brand
- Shop and grooming salon owners who want to sell online
- Anyone with a finished product who doesn’t know how to bring it to market
How we work
1. Idea and market
Product, competition, price and margins, before spending a euro.
2. Catalogue and suppliers
How many products to start with and who will make them. We started with 9.
3. E-commerce
Setting up Shopify, payments, shipping and product pages that sell.
4. First customers
Content with real dogs and first Meta and Google campaigns with a realistic starting budget.
5. First-year numbers
Customer acquisition cost, margin and repeat purchases.
Frequently asked questions
How much does it cost to launch a pet products e-commerce store?
It depends mainly on initial stock and advertising budget. Our article “How much to invest in advertising to grow a pet e-commerce” explains our thresholds: advertising starts at €600–750 a month.
Read the articleDo I need an investor to start?
No. Animal Instinct grew without external investors, reinvesting its sales.
How many products should I start with?
A few well-chosen products. We started with 9 and expanded the catalogue based on sales data.
Do you work with existing pet businesses too?
Yes, with shops, grooming salons and producers who want to sell online or launch a new product.