Advertising for the pet sector: Meta Ads, Google Ads, TikTok Ads
We manage advertising campaigns for companies in the pet sector: food brands, e-commerce, pet shops, accessories and animal services. We run the same campaigns every day on an e-commerce we co-own, so the criteria we use to decide whether to pause or double a campaign are the same we'd use with our own money.
The three budget thresholds
Below 20 euros a day
Below 20 euros a day you don't collect enough data to decide anything: the figures are too small to tell a result from chance.
Around 20-25 euros a day
Around 20-25 euros a day you can test and understand what works, with enough volume to read the first signals.
About 10% of revenue
As a rule of thumb, a healthy pet company invests about 10% of revenue in advertising, so to reach 40,000 euros in monthly revenue you need about 4,000-5,000 euros in budget.
How we work
Catalog connected to Meta and Google
Product catalog connected to Meta and Google for dynamic campaigns, so the ad shows the right product to the right person.
Separation between new and existing
Clear separation between campaigns for people who don't know us and retargeting for those who do, because two audiences with different intents aren't managed together.
Creative with real animals
Creative produced with real animals and real customers, renewed before it wears out: in pet, creative burns out faster than elsewhere.
Reading on CPA and margin
Weekly reading on cost per acquisition and margin, not on number of clicks: clicks don't pay the bills.
Results
Zampa Felice Toelettatura
+3,000 followers and 289,000 views.
Enova Pet Food
+700 followers and 60,000 views.
ADICA Lodi shelter
+7,000 followers and 567,000 views.
Animal Instinct
Over 17,000 customers acquired since 2022.
Frequently asked questions
How much does it cost to have you manage the campaigns?
It depends on the budget managed and the number of campaigns. The principle is that the cost of management must be amply covered by the margin the campaigns generate, otherwise it makes no sense for either of us.
How long before results show?
The first useful signals in two or three weeks. A serious assessment at three months.
Do you also do the content or only the management?
Both, and in pet it pays off: creative is the variable that moves the result the most, and being able to change it quickly is an advantage.
Let's put your ad spend where it pays off most
Let's talk: twenty minutes, no quotes. We call you back within 24 hours.