Real case studies in the pet world

Concrete results achieved with pet brands in different sectors: e-commerce, pet shops, food brands, services, startups. Verifiable data, replicated strategies.

Economic results refer to Animal Instinct, the e-commerce the founder is a partner of; for the other projects we show the growth of channels and content.

Animal Instinct - Pet Food

E-commerce 2024

Situation: Pet food brand with an e-commerce to launch and grow in the Italian market.

Intervention: Comprehensive digital marketing strategy, social content and UGC production, Meta Ads campaigns focused on conversions and customer acquisition, e-commerce funnel and brand positioning in the pet market.

Result: €1.3 million in total sales since launch, around €520,000 in the last year, 20,186 orders, over 17,000 customers, a 2.3% conversion rate, catalog grown from 9 to over 75 products, with no external investors.

Period: Since 15 February 2022.

Economic results:

Sales since launch: €1.3M
Orders: 20,186
Customers: 17,000+

Enova Pet Food

Advertising 2024

Situation: Pet food brand to grow online and in B2B distribution.

Intervention: Digital growth strategy with Meta Ads campaigns on customer acquisition and B2B distribution, content creation and lead generation in the pet food sector.

Result: +700 followers, 60K views, 98% growth on social channels and content.

Period: 2024.

Social channels and content results:

Followers: +700
Views: 60K
Growth: 98%

RH Pet Shop - Pet Food

E-commerce 2023

Situation: Pet shop with an online presence to turn into a real growth tool.

Intervention: Meta advertising campaigns, social content and reels, Shopify e-commerce development and brand positioning in the pet market.

Result: +2,000 followers, 95K views, 108% growth on social channels and content.

Period: 2023.

Social channels and content results:

Followers: +2,000
Views: 95K
Growth: 108%

ADICA - Association

Social Media 2023

Situation: Association that helps dogs hosted at a shelter find a family.

Intervention: Social strategy focused on awareness, adoptions and community growth, with emotional storytelling, video content and dedicated advertising campaigns.

Result: +7,000 followers, 567K views, 670% growth on social channels and content.

Period: 2023.

Social channels and content results:

Followers: +7,000
Views: 567K
Growth: 670%

Crudo Barf - Pet Food

Content Creation 2024

Situation: Natural BARF nutrition brand to communicate with content capable of creating trust and engagement.

Intervention: Advertising, content creation and digital communication strategies oriented toward community growth, with strategic reels, Meta Ads campaigns and content built around the BARF world.

Result: 217% growth on social channels and content.

Period: 2024.

Social channels and content results:

Growth: 217%

Zampa Felice Toelettatura - Pet Care

Advertising 2024

Situation: Grooming salon with online communication to improve and a digital presence to grow.

Intervention: Strategic marketing consulting, Meta advertising support, social content creation and continuous ADV campaign optimization.

Result: +3,000 followers, 289K views, 190% growth on social channels and content.

Period: 2024.

Social channels and content results:

Followers: +3,000
Views: 289K
Growth: 190%

Pet Style Accessori - Pet Accessories

Social Media 2025

Situation: Pet accessories brand to launch, with a digital presence to build and a community to create.

Intervention: Strategic consulting oriented toward social growth, content creation, Meta Ads campaigns focused on followers and interactions and online communication development.

Result: Growth of followers and interactions on social channels and content, a base for future online sales growth.

Period: 2025.

VetCare Clinica - Pet Care

Automation & AI 2025

Situation: Veterinary clinic with digital communication and online customer service management to improve.

Intervention: Social content, digital communication support and AI-based customer service automation systems.

Result: +1,450 followers, 120K views, 175% growth on social channels and content.

Period: 2025.

Social channels and content results:

Followers: +1,450
Views: 120K
Growth: 175%

These results are replicable

The strategies that worked for these brands can work for yours too. Every case study represents a tested and optimized approach in the pet market.

Want similar results for your brand?

Request a free consultation and discover how we can replicate these strategies for your pet project.

Shopify E-commerce We Designed and Built

We design and develop complete Shopify e-commerce stores for pet brands: from catalog structure to Meta Ads integrations and advanced tracking for high-performing advertising campaigns.

Animal Instinct

Pet Food & Dog Products

~€520,000 annual revenue
Over 75 products in catalog

Shopify e-commerce specialized in natural food and products for dogs. Over 75 products in the catalog, with annual revenue of approximately €520,000 and over 17,000 customers. The entire store was designed and developed by Bau Pet Strategy on Shopify, with full Meta Ads integration: synchronized product catalog, configured tracking pixel, and active dynamic retargeting to maximize advertising campaign performance.

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Crudo Barf

Natural BARF Diet

~€150,000 annual revenue
Specialized in BARF diet

Shopify e-commerce dedicated to the BARF diet and natural food for dogs and cats. With annual revenue of approximately €150,000, the site was entirely designed and developed by Bau Pet Strategy on Shopify. The Meta Ads integration ensures an always-synchronized product catalog, precise tracking pixel, and dynamic retargeting that brings potential customers back to complete their purchase.

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We specialize in designing and developing Shopify e-commerce stores for pet brands, with full Meta Ads integration and high-performing advertising strategies.