Pet e-commerce agency: Shopify, catalog and sales
We build and grow online pet stores on Shopify: pet shops, food brands, accessories, supplements. The difference from a web agency is that we actually run a pet e-commerce: Animal Instinct, of which Roberto Caballero is a partner, since 2022 has surpassed €1.3 million in sales with 20,186 orders and a 2.3% conversion rate, starting from nine products and with no investors.
What the work includes
Opening or rebuilding on Shopify
Opening or rebuilding the store on Shopify with a structure designed from the start for repurchase, not just for the first sale.
Catalog and product pages
Catalog, product pages, variants, sizes, subscriptions and recurring orders: the structure that brings the customer back to buy.
Connection to Meta and Google
Connecting the catalog to Meta and Google for dynamic campaigns, so the ad shows the right product to the right person.
Email and automations
Email and automations: abandoned cart, first order, repurchase and reactivation, so you don't lose the customers you already have.
Measurement
Measurement of conversion, average order value, margin per product and cost per acquisition: the numbers you decide on.
The numbers we watch on a pet e-commerce
Conversion rate
Below 1.5% the problem is almost always the site, not the campaigns: fix the store first, then spend on advertising.
Second order within 90 days
It's the indicator that says whether the business stands up: a customer who doesn't come back to buy within three months rarely comes back later.
Cost per acquisition vs margin
Cost per acquisition should be compared with the margin of the first order, not with revenue: otherwise a profitable customer is confused with one that just turns over.
Percentage in advertising
Percentage of revenue invested in advertising: the benchmark is 10%, no more, to grow without burning margin.
Results
Animal Instinct
€1.3 million in sales since 2022, over 17,000 customers, 20,186 orders, 2.3% conversion, catalog from 9 to over 75 products.
RH Pet Shop
+2,000 followers and 95,000 views on the channels connected to the store.
Frequently asked questions
Why Shopify and not another platform?
Because in pet, subscriptions, recurring orders and catalogs with many variants matter, and on Shopify these tools already exist and cost less than it would cost to develop them.
How long does it take to open a pet e-commerce?
From four to eight weeks to be online and selling, depending on how ready the catalog, photos and logistics are. The real work starts afterwards.
Do you also handle warehousing and shipping?
No, but we know how it works: the most frequent constraint on a pet e-commerce's growth isn't advertising, it's running out of stock at the wrong time.
Let's open or get your pet e-commerce back on track
Let's talk: twenty minutes, no quotes. We call you back within 24 hours.