Roberto Caballero
ADV Strategist & Growth Marketing Manager
Founder of Bau Pet Strategy
Career path
Founder of Bau Pet Strategy
since January 2022, marketing agency dedicated to the pet sector, brand of Investment Tech R&K S.r.l.
Co-founder of AD&CO S.R.L. and Growth Marketing Manager of Animal Instinct
since October 2022, pet e-commerce with over 17,000 customers
Marketing Manager at Philip Morris International
from October 2016 to December 2018, responsible for the Italy and Spain markets, coordinating multidisciplinary teams, strategic planning of ADV campaigns and managing local and international communication plans.
Skills
- Meta Ads
- Google Ads
- TikTok Ads
- Shopify e-commerce
- data analysis
- funnel
- brand positioning
- content strategy
- AI applied to marketing
Education
Masterclass in Digital Transformation & Data-Driven Marketing
Chamber of Commerce of Milan Monza Brianza Lodi
June - December 2025
Google Mobile Academy
Digital marketing certification
Facebook Blueprint
Facebook Marketing Partner certification
Licenciatura in Diseño industrial y de productos
Universidad Don Bosco
2011 - 2016
Languages
- Italian
- Spanish
- English