How much to invest in advertising to grow a pet e-commerce
September 12, 2026
How much advertising budget a pet e-commerce needs: the three thresholds, the 10% rule and what international benchmarks say. Field data and sources.
Blog
True stories, real numbers and lessons learned in the field in the world of pet marketing.
How to survive the last four months of 2026
September 3, 2026
Black Friday 2026 is Friday 27 November. September and October are not months of waiting: they are the months in which you prepare your offer, content and campaigns. The month-by-month plan for the pet sector.
Zero investors, nine products, €1.3 million in sales: how Animal Instinct grew
17 July 2026
A pet e-commerce that started with 9 products and grew to €1.3 million in total sales, without a single euro of external capital. The true story, mistakes included.